BUSINESS ANALYSIS & PLANNINGTo make sure we're tackling the right problems, we'll kick things off with a detailed look at your project, the competition, and comparable solutions.
Sample deliverables• Project plan• Competitive analyses• Comparative analyses• Current-state audit• Business requirements• Success metrics (KPIs)
USER RESEARCH & SYNTHESISWe'll find and start talking to your users. And with the data they provide, we'll identify their most important needs, pain-points, and opportunities to make an impact.
Sample deliverables• User interviews• User surveys• Usability-testing• Data-based personae• User scenarios• User requirements
INFORMATION ARCHITECTUREBased on our user and business research, we'll make sense of the complex tasks, interfaces, layouts, and content users will navigate when using your solution.
Sample deliverables• Taxonomies• Site maps• User flows• Use cases• Wireframes• Content strategy
HIGH-FIDELITY DESIGNOur iterative-design process will advance to visual design, interaction design, and content development, raising the fidelity of your solution to something testable and codeable.
Sample deliverables• Visual design• Interaction design• Branding• Content• Dev-ready assets
PROTOTYPE TESTING & DELIVERYWe'll close by building prototypes and testing them with real users for real feedback. We'll also package up all our deliverables so you can keep going.
Sample deliverables• Prototypes• A/B testing• Usability test materials• Usability test results• Final design spec• Source files